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Accounting and Bookkeeping Challenges face by
the Media and Marketing Industry’s Business

The media & marketing industry is thought of as an industry that is fun with the agency culture and working with different brands, especially by those not belong to the sector. But what most people fail to see is that it is one of the most demanding industries, from handling multiple clients and projects to making sure their clients’ products and services are most sought. People in marketing, digital marketing and advertising agencies are working day and night to meet deadlines. While building a brand reputation for clients, most businesses end up forgetting about its vital function. To some up, here are a few of the challenges faced by the Media and Marketing Industry are -

Clients’ Cost

Every individual client has different costs and budgets, and at times, a specific fund is invested to the third party for services like data, media buying, etc. When there are many clients and numerous projects, business tends to mix up of funds, which is not ideal as it might cause fluctuation in a client’s budget.


The industry relies heavily on freelancers and interns also there are full-time employees as well. During Payroll Processing, one must consider provisions related to these types of employment and make sure to comply with Federal and State laws.

Accounts Receivable

In the media and marketing industry, there is a significant issue related to accounts receivable. Clients’ payment, in general, is due for a long period. And for the business, it becomes negligent while trying to cope with the workload and some clients who are not diligent with payments.

How does accounting services for media marketing by Whiz Consulting Help?

We at Whiz Consulting provides the best media marketing accounting services which add value to the marketing and media business. The media and marketing industry is complex; however, if a business outsources its non-core business activity like accounting & bookkeeping function, the business can focus on performing core tasks and increasing overall efficiency. And one can achieve all these without struggling to adjust time and attention between business’ non-core tasks and serving clients.

Our bookkeeping for digital marketing agencies, media & marketing companies is great to tackle the accounting challenges of this industry. The accounting services for media marketing is specialized designed for cater to media & marketing companies need. Digital marketing agency accounting needs have also gotten complex in the past few years, considering agencies are providing a wide range of services to voluminous clients. Our services will allow you to manage your and your clients’ funds efficiently, helping you avoid any issue with clients. Our bookkeeping and accounting service will provide you with the opportunity to scale up your business.

We at Whiz Consulting provide online accounts receivable services that allow you to be stress-free about clients’ payments and need not worry about bad debts. Along with many other services, we also provide an online payroll service, which will make it easy to perform payroll processing for all forms of employment, be it full-time, part-time, freelancers, interns, or contractual employees.

Accounting & Bookkeeping Services We offer For Media & Marketing Industry

Why Choose Whiz Consulting for your Accounting and Bookkeeping needs?

Whiz Consulting has been providing Accounting and Bookkeeping Services in the US for Media and Marketing Industry for an extended time now. We have in-depth knowledge of how it works. Here are a few reasons why you should choose Bookkeeping and Accounting services from Whiz Consulting-

Reduction in cost

A full-time bookkeeper or accountant expert for accounting and bookkeeping is a huge investment of both time and money. Our service in comparison is available at at least 70% less cost.


We have experience of over a decade along with technical know-how of requirements specific to the media and marketing industry. Our team is dedicated in streamlining bookkeeping and accounting for a marketing company.


We ensure your business doesn’t commit any non-compliance. We make sure of this as we are well acquainted with accounting principles as well as existing rules and regulations prevailing in the industry.

Business Growth

Our accounting services in the media and marketing industry can help your business set apart from the crowd and grow to its potential as we take care of your vital function so that you can focus on your core function.


With our service, you can avail limitless phone and e-mail consultations with experienced bookkeeping and accounting professionals, thus helping you make use of a customized plan based on your exclusive business needs.

Consistent Report

With our detailed financial reports consisting of all financial information, you can take a strategic financial decision for better marketing agency cash flow.

Frequently Asked Questions (FAQs)

Accounting is essential for all departments of a marketing firm, i.e., branding, advertising, and financial management. It includes various services like collection and classification methods, sales requirements, prepaid expenses/ refund, employee classification, classification of independent contractors, and other business operations. Accounting for media and marketing firms makes sure that the business runs smoothly by managing the financial, accounting, and taxation requirements.
Accounting is required in every business as it helps make the right business decisions. A business needs accounting because it helps prepare proper records of every business transaction, prepare the financial statements, and analyse the financial reports. Some of the benefits of accounting for media and marketing firms include monitoring sales trends and efficient allocation of resources.

Accounting also helps a marketing firm strategise the effectiveness of the advertising and marketing efforts and plan the marketing activities that might yield higher outcomes.
Almost every business has a marketing and advertising department, and it plays a vital role in finalizing the financial status and business decision-making. The marketing industry is quite broad and also covers numerous sectors under it.

The different sectors covered in the marketing industry are Consultancy, Digital marketing companies, Market research firms, Creative agencies, and PR agencies. Consultancies review the current marketing activities of a firm and offer advice and recommendations to improve the performance of the business. Digital marketing companies help businesses to reap the benefits of their marketing, advertising, and PR activities with the help of the internet and social media. These companies also assist businesses in developing their e-commerce service and websites.

Market research firms conduct market research about the market for their clients and analyze the competition. They also prepare reports about the factors that can be helpful for the business and factors that can be considered an issue. Creative agencies create innovative and original marketing campaigns for their clients. However, these agencies cannot perform other administrative functions related to the business's marketing department. PR agencies focus on maintaining a particular view about a company and its related aspects in front of the public, investors, employees, and other stakeholders.
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