Key Performance Indicators (KPI) Reporting Services India

What is Key Performance Indicator (KPI)?


A Key Performance Indicator is a measurable value that demonstrates how effectively a company achieves key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs may focus on the business's overall performance, while low-level KPIs may focus on processes in departments such as sales, marketing, HR, support, and others.

Key Performance Indicator report is a helpful tool in analysing business performance. We at Whiz Consulting provide KPI reporting services for businesses in India. Our experts have helped many businesses understand diverse KPIs, which are critical for businesses, and assisted in improving those key areas. If you need KPI reports for your business based in India, then your search stops here.

Objectives of KPI Report:-


Check Company Health
Monitor Progress
Analyse Patterns Over Time
Solve the issues or Tackle Opportunities
Make Alterations & Stay on Track

Process of Establishing your KPI Metrics for your business


  • Define your business vision and goals
  • Break down these goals into Key Performance Questions
  • Select KPIs that answers these Key Performance Questions
  • For each KPI, set the target for evaluating each KPI performance
  • Select date sources for KPIs
  • Produce KPI report measuring actual performance Vs. targeted goals
  • Identify the reason for variance between the actual and targeted results

KPI reports which are crucial in understanding your business performance:


Financial Performance Review Report:

Financial performance review report comprises of following financial metrics
  • Gross Profit Margin Percentage
  • Operating Profit Margin Percentage
  • Operating Expenses Ratios
  • Net Profit Margin Percentage

Financial Business Operational Efficiency:

This report comprises of following operational efficiency metrics-
  • Inventory Holding period
  • Debtors Collection Period
  • Vendors Payable Period
  • Cash Conversion Cycle
  • Working Capital Turnover

Sales Performance Review:

Sales Performance review report comprises of following sales metrics
  • Sales Growth
  • Sales Target
  • Average Revenue Per Unit
  • Customer Acquisition cost
  • Customer Lifetime Value

Sales conversion review Report:

Sales conversion review report comprises of following sales metrics-
  • Lead-to-Opportunity Ratio
  • Opportunity-to-Win Ratio
  • Lead Conversion Rate

Benefits of KPI Report:


Measures Estimated sales

KPI reports assist in providing the analysis on budgeted sales over the achieved sales during the specified period that eventually helps in analyzing all the deviation.

Consumer Satisfaction

KPI helps to obtain how the ultimate consumer is satisfied with the product and provides the retention ratio of the consumer.

Employee Satisfaction

KPI checks on workers' satisfaction level, helping the organisation retain the worker for an extended period for the smooth working of the organization.

Savings in Overhead Costs

Small business benefits from KPI reports as it helps to reduce the cost by measuring the unnecessary expenditure over the necessary.

Improved Efficiency

KPIs help identifies the strengths and weaknesses of a company, thus enabling the company to improve the overall operation quality.

Some of the industries where we are consulting on developing KPIs reports:


Whiz Consulting develops industry-specific KPIs for Indian businesses. We provide an in-depth understanding of their business operations and their comparison to the organisation's goals. This allows business to identify their business strengths and weaknesses and helping them to bring more synergies and efficiencies to business processes.

KPIs for a Retail Store
KPIs for Health Care Business
KPIs for Home Care Business
KPIs for an E-commerce Operator
KPIs for a Real estate Business
KPIs for a Software Company
KPIs for Call Centre Business
KPIs for Consulting Business
KPIs for Media & Marketing

Frequently Asked Questions (FAQs)


A KPI report is a tool used to analyze a business and its processes performance. KPI reports help businesses track progress against targets and goals. There are different types of KPI reports, and so each one is derived differently and has a different format. However, these formats are not set. You can customised KPI reports based on your specific requirement.
The content of one KPI from another will vary as each KPI is set to help analyze a specific process. However, every KPI report will have a final result that is comparable to the set target. Apart from this, every other individual element is specific to each KPI.
KPI reports are derived from the business's vision and goals, and hence it is an effective tool to analyse business performances. You can analyse your business performance in line with the business's vision and goals, helping to solve your specific business issues.
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